Brand Philosophy

“LEGENDARY PROTECTION”

“Cases suited to any and all environments”
The cases that Erle P. Halliburton, Sr. envisioned as he traveled around the world would protect their contents under virtually all conditions. Drawing upon the engineering knowledge of his staff, Halliburton guided the development of the first aluminum cases.

 

He considered this to be the ultimate case, both beautiful and strong.

 

An original advocate of continuous improvement, Mr. Halliburton kept challenging his team to make the most durable case on the market even better. Their finding: structural integrity of the case could be dramatically increased by adding dual styling ‘ribs’.

 

Production of the new double rib design began in 1946. This helped to establish the brand worldwide.

 

Today, Erle P. Halliburton’s vision of “Cases that are suited to any and all environments” lives on as the Zero Halliburton brand philosophy.

History

The original ‘Halliburton’ aluminum travel cases were hand made for Erle P. Halliburton’s personal use in 1938. A globetrotting oil field engineer by trade, Halliburton was often disappointed with luggage that failed to protect his wardrobe and documents when exposed to the harsh conditions of extreme dirt, heat and dust.

 

Drawing upon the engineering knowledge of his staff, Halliburton guided the development of the world’s first aluminum cases. These unique cases, equipped with smooth sides and an air-tight sealed gasket kept moisture, dirt and dust out. Friends and business associates soon persuaded Halliburton to make additional cases. As a result, a small factory was opened in Southern California.

1938

Erle P. Halliburton, who was an engineer and a globetrotting businessman, used aluminum alloy to make the first attache cases. Full scale production and sales started under the company named Halliburton Cases with a factory established in California.

1946

A new model is released with the signature double rib added for structural integrity. The double rib has since become the recognized trademark of Zero Halliburton.

1952

When Erle P. Halliburton sold the business to Zero Corporation, the Halliburton Company became a new division of Zero Corporation producing aluminum cases under a new division, Zero Halliburton.

1959

The brand name was changed from Halliburton to Zero Halliburton to match the company’s name.

1968

The factory was moved to North Salt Lake, Utah.

1969

Case was provided to NASA to carry back the moon rocks and sand from Apollo 11. In fact, that case was not much different from a common edition, but only with the inside remodeled.

1974

From airplane wreckage, a Zero Halliburton case was found with the inside content undamaged and only the outer surface was slight tarnished.

1988

14-Karat gold edition of “A4-50” made in 1988 for 50th Anniversary.

2007

Independent from Zero Corp. as Zero Halliburton was purchased by ACE Co., Ltd. and became a subsidiary company of ACE Co., Ltd.

2008

In addition to aluminum products, new models made of lightweight and rugged polycarbonate are released.

2013

The ZR-Geo Series, featuring a new X-rib design, is introduced to mark the 75th anniversary of the Zero Halliburton brand.

TO THE MOON

ZERO HALLIBURTON became well-known for its aluminum attache cases when they used by Apollo 11 astronauts to bring back stones and sand from the moon. Since then, ZERO HALLIBURTON has been loved by a large number of businessmen for its great toughness, fulfilling functionality and stylish design.

Tradition & Innovation of the “DOUBLE RIB”

Double Rib – Symbolizing Zero Halliburton Products

The double rib design with its two distinctive press lines made its first appearance in 1946.

 

For more than 60 years, this design has symbolized the solid reliability of Zero Halliburton products and serves as a testament to their rugged strength.

 

As the brand approaches its 75th anniversary, this tradition has been inherited by the P-Series collection of premium cases with unprecedented quality.

 

The inherent strength and proud history behind the brand’s unwavering popularity add to the formidable presence of this ultimate attache case. Success and status are synonymous with these distinctive cases.